Core Web Vitals · Topical Authority · Clusters
Diagnostic-driven technical audits with Screaming Frog and GSC, paired with semantic clusters and intent-mapped content. Fix the foundation, then build topical authority that compounds.
Diagnostic-driven technical audits paired with semantic SEO. Fix the foundation — crawl, index, Core Web Vitals, schema, internal links — then build topical authority through content clusters mapped to commercial intent.
Most sites are running on a slow-leak technical foundation: half the schema is invalid, internal links don't follow topic clusters, Core Web Vitals are red on the highest-traffic pages, and crawl budget is wasted on parameterized variants Google shouldn't see. None of these alone tank a site — the cumulative effect drops you 5–15 ranking positions on queries you'd otherwise win.
Two formats. The audit is a one-shot deliverable in 14–21 days — a dev-ready ticket spec your engineering team can execute. The audit + retainer ships the priority fixes over the following 90 days, with a monthly KPI report and direct access to me through a dedicated Slack channel.
Each phase has a defined scope, a defined deliverable, and a defined timeline. No mystery, no scope creep.
Days 1–7
Screaming Frog deep crawl. GSC indexation analysis. Log-file sampling where access is available. Output: list of indexation gaps and crawl-budget waste.
Days 8–12
Existing schema validated. Missing schema specced — Article, FAQPage, HowTo, Product, BreadcrumbList, etc., recommended per template. Validated in Schema Markup Validator.
Days 13–17
Real-user CWV from CrUX + lab tests via Lighthouse. Top-10 worst-performing pages identified. Fix recommendations split server / client / render.
Days 18–21
Topic-cluster mapping. Intent-mapped content gap analysis. Internal-link spec showing how clusters route authority through the site.
Days 22–90 (retainer)
Ship the priority fixes — schema deployed, CWV improved, internal-link spec implemented. Monthly KPI report. Mid-sprint progress review with your team.
Don't read the rest. If the process matches what you need, the call is the fastest path forward.
Audited and shipped for 38 clients across SaaS, e-commerce, healthcare, and packaging. Recent technical engagements: a US SaaS company (CWV pass rate 12% → 89% in 6 weeks), a UK retailer (47% indexation reduction without traffic loss), a Canadian clinic group (schema-led rich-results coverage from 0 to 80% of pages in 4 weeks).
Every audit and strategy call for this service draws on the capabilities below — across diagnosis, fixes, and the AI search surfaces clients actually need to be cited on.
Need a capability that isn't listed? Mention it on the call — most adjacent work fits into the same engagement.
Crawl analysis (Screaming Frog), GSC + GA4 data review, log-file sampling, Core Web Vitals diagnostics, schema audit, internal-linking audit, and a prioritized fix list with effort/impact ratings.
I produce dev-ready tickets and ship the schema/content fixes myself. Server/infra fixes go to your dev team with a written hand-off.
Indexation testing on rendered HTML, hydration timing analysis, prerender/SSR validation, and CWV tuning specific to React/Next.js or Vue/Nuxt stacks.
A full audit annually, plus a lightweight quarterly review (CWV, indexation, schema validity). Re-audit immediately after any major release: replatforming, design refresh, CMS migration, or DNS change. Most "sudden ranking drops" trace to a release-time technical regression that nobody caught — quarterly checks intercept those before traffic disappears.
They're a tiebreaker — but tiebreakers compound. CWV won't lift a #15 ranking to #1; it will move a #6 to #4 when your competitor at #5 has slower LCP. The bigger lift is conversion: a page passing CWV converts 18–24% better than the same page failing on mobile. We tune CWV both for ranking and for revenue.
For a clean, well-architected sub-10K site: no — Google will crawl what matters. Crawl-budget concerns kick in around 50K+ pages, on sites with parameter chaos (faceted nav generating millions of URLs), or on sites with serious indexation issues. We check log files in the audit; if your crawl-stats GSC report shows Googlebot wasting requests on junk URLs, then yes, we fix it.
30 minutes, live screen-share, 5 prioritized fixes for this exact pillar. Concrete recommendations in your inbox within 48 hours of the call.
Run the audit yourself, or read the latest client teardown — both are free.
One or two sentences is enough. I'll tell you within 24 hours whether this is the right fit.
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