Core Web Vitals · Topical Authority · Clusters
Diagnostic-driven technical audits with Screaming Frog and GSC, paired with semantic clusters and intent-mapped content. Fix the foundation, then build topical authority that compounds.
Diagnostic-driven technical audits paired with semantic SEO. Fix the foundation — crawl, index, Core Web Vitals, schema, internal links — then build topical authority through content clusters mapped to commercial intent.
Most sites are running on a slow-leak technical foundation: half the schema is invalid, internal links don't follow topic clusters, Core Web Vitals are red on the highest-traffic pages, and crawl budget is wasted on parameterized variants Google shouldn't see. None of these alone tank a site — the cumulative effect drops you 5–15 ranking positions on queries you'd otherwise win.
Two formats. The audit is a one-shot deliverable in 14–21 days — a dev-ready ticket spec your engineering team can execute. The audit + retainer ships the priority fixes over the following 90 days, with a monthly KPI report and direct access to me through a dedicated Slack channel.
Each phase has a defined scope, a defined deliverable, and a defined timeline. No mystery, no scope creep.
Days 1–7
Screaming Frog deep crawl. GSC indexation analysis. Log-file sampling where access is available. Output: list of indexation gaps and crawl-budget waste.
Days 8–12
Existing schema validated. Missing schema specced — Article, FAQPage, HowTo, Product, BreadcrumbList, etc., recommended per template. Validated in Schema Markup Validator.
Days 13–17
Real-user CWV from CrUX + lab tests via Lighthouse. Top-10 worst-performing pages identified. Fix recommendations split server / client / render.
Days 18–21
Topic-cluster mapping. Intent-mapped content gap analysis. Internal-link spec showing how clusters route authority through the site.
Days 22–90 (retainer)
Ship the priority fixes — schema deployed, CWV improved, internal-link spec implemented. Monthly KPI report. Mid-sprint progress review with your team.
Audited and shipped for 38 clients across SaaS, e-commerce, healthcare, and packaging. Recent technical engagements: a US SaaS company (CWV pass rate 12% → 89% in 6 weeks), a UK retailer (47% indexation reduction without traffic loss), a Canadian clinic group (schema-led rich-results coverage from 0 to 80% of pages in 4 weeks).
Crawl analysis (Screaming Frog), GSC + GA4 data review, log-file sampling, Core Web Vitals diagnostics, schema audit, internal-linking audit, and a prioritized fix list with effort/impact ratings.
I produce dev-ready tickets and ship the schema/content fixes myself. Server/infra fixes go to your dev team with a written hand-off.
Indexation testing on rendered HTML, hydration timing analysis, prerender/SSR validation, and CWV tuning specific to React/Next.js or Vue/Nuxt stacks.
A full audit annually, plus a lightweight quarterly review (CWV, indexation, schema validity). Re-audit immediately after any major release: replatforming, design refresh, CMS migration, or DNS change. Most "sudden ranking drops" trace to a release-time technical regression that nobody caught — quarterly checks intercept those before traffic disappears.
They're a tiebreaker — but tiebreakers compound. CWV won't lift a #15 ranking to #1; it will move a #6 to #4 when your competitor at #5 has slower LCP. The bigger lift is conversion: a page passing CWV converts 18–24% better than the same page failing on mobile. We tune CWV both for ranking and for revenue.
For a clean, well-architected sub-10K site: no — Google will crawl what matters. Crawl-budget concerns kick in around 50K+ pages, on sites with parameter chaos (faceted nav generating millions of URLs), or on sites with serious indexation issues. We check log files in the audit; if your crawl-stats GSC report shows Googlebot wasting requests on junk URLs, then yes, we fix it.
30 minutes, live screen-share, 5 prioritized fixes for this exact pillar. Concrete recommendations in your inbox within 48 hours of the call.
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