Product · Category · Schema · Custom Packaging niche
Scale revenue through product-page SEO, category architecture, and structured data. Specialized in custom packaging, pet accessories, and DTC verticals across UK, USA, Canada, Australia, and UAE.
Product-page SEO, category architecture, faceted-navigation strategy, structured data, and content tuned for commercial intent. Specialized in custom packaging, pet accessories, and DTC verticals on Shopify, WooCommerce, BigCommerce, and Magento.
Most e-commerce SEO problems aren't "not enough content" — they're "too much, in the wrong shape". Mishandled facets create thin duplicate pages that dilute crawl budget. Missing schema means no rich-results in SERP. Generic product copy doesn't differentiate your SKU from the same SKU on Amazon. Fixing this stack typically lifts non-brand organic revenue 30–60% inside a quarter.
Two shapes: a 90-day sprint (audit + priority execution + reporting) or an ongoing retainer for continuous category expansion, programmatic-SEO opportunities, and ongoing schema maintenance. Both surface monthly KPI reports tracking non-brand organic revenue, organic-revenue/SKU, CTR, and rich-results coverage.
Each phase has a defined scope, a defined deliverable, and a defined timeline. No mystery, no scope creep.
Days 1–14
Crawl analysis (Screaming Frog), facet/parameter audit, schema validation, top-100 product/category-page review. Output: prioritized fix list with effort/impact ratings.
Days 15–45
Schema deployment (Product, Offer, AggregateRating, BreadcrumbList). Facet handling — canonical/no-index strategy per facet type. Category-page architecture rebuilt where needed.
Days 46–75
Top-50 product and category pages rewritten for commercial intent. Buying guides where they earn placement. Internal-linking strategy implemented site-wide.
Days 76–90
Final sprint report with measured lift in non-brand organic revenue, organic-revenue/SKU, CTR, and rich-results coverage. Hand-off doc for your dev team.
Recent engagements: a UK custom-packaging brand (47% non-brand revenue lift, 8 months), a US pet-accessories DTC (140% organic-traffic increase, 6 months), a Canadian outdoor-equipment retailer (5× organic-revenue/SKU on the top 20 SKUs, 4 months). All three on Shopify.
Yes — Shopify, WooCommerce, BigCommerce, and Magento. Custom platforms (headless, BEK, Saleor) on a case-by-case scope.
Index-worthy facets get clean URLs + canonical strategy + internal-link allocation. Noise facets get parameter handling and crawl-budget protection.
Yes — product copy, category intros, buying guides, and supporting blog content tuned to commercial intent.
It depends on the facet. Color, size, and material facets that match real search demand (e.g. "blue running shoes") deserve indexable, canonical URLs with their own metadata. Sort orders (price-low-to-high), session IDs, and combinatorial facets (color + size + brand) get noindex or robots disallow — they create thin duplicates that dilute crawl budget. The audit defines this per-facet, not site-wide.
Don't 404 or unpublish. Keep the page live with `availability: OutOfStock` schema, a clear "back in stock" notification form, and links to similar in-stock products. If the SKU is permanently discontinued, 301-redirect to the closest replacement product or the parent category — never to the homepage. Bulk handling automated via n8n is a common AI Automation overlap.
Only if the redesign breaks URL structure, on-page elements (titles, H1s, internal links), or schema. A pure visual refresh that preserves URLs and structured data is usually rankings-neutral. Pre-redesign audit + post-launch crawl comparison catches the things that break in practice — title-tag template changes, lost canonical tags, removed schema, and broken internal links are the top 4 culprits.
30 minutes, live screen-share, 5 prioritized fixes for this exact pillar. Concrete recommendations in your inbox within 48 hours of the call.
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