Diagnostic calls · Strategy docs · Stakeholder briefings
Senior strategic input without a full retainer. Brief calls, diagnostic deep-dives, and stakeholder-ready strategy docs for in-house teams that need a second opinion before they ship — or a recovery roadmap after an algorithm hit.
Senior strategic input without a full retainer. Brief diagnostic calls, deep-dive audits, stakeholder-ready strategy documents, and leadership briefings — for in-house teams that have execution capacity but need a second opinion before they ship, or a recovery roadmap after an algorithm hit.
In-house SEO teams ship — they don't usually have time for senior strategy. A senior strategist on retainer is overkill if your team can execute; what's missing is the 4–8 hours a month of senior judgment on the harder questions: should we re-platform? why did our rankings drop in March? is this content engagement worth the budget? Hourly fills that gap without paying for execution you don't need.
Three engagement shapes. Hourly engagements run from a single diagnostic call up to ad-hoc strategy reviews. Strategy documents are 14-day fixed deliverables — current-state audit, 90-day priorities, KPI framework, decision matrix, and a stakeholder-presentation draft. Leadership briefings are 60–90 minute exec-level sessions on SEO posture, AI search readiness, or specific algorithm updates.
Each phase has a defined scope, a defined deliverable, and a defined timeline. No mystery, no scope creep.
Free, 30 min
Define what you actually need. If retainer or sprint is the right fit, I say so directly. If consultation is, we scope from there — hourly, strategy doc, or briefing.
Per engagement
Hourly covers ad-hoc questions and reviews. Strategy doc is structured 14-day deliverable. Briefing is exec-level 60–90 minute presentation with a Q&A doc afterwards.
7–14 days
Hourly engagements include async messaging for the week after the call. Strategy docs include a 60-minute walkthrough call. Briefings include a written Q&A doc your team can circulate internally.
Most-common engagements: post-algorithm-update recovery briefings (3 in the past 6 months), pre-replatforming strategy reviews (2 in the past year), and quarterly strategy docs for in-house SEO managers wanting senior-level air cover. Past clients include a US SaaS company, a UK e-commerce brand, and a Canadian healthcare practice manager.
Retainers are for teams that want execution. Hourly is for teams that already have execution capacity but need senior strategic input — usually 4-8 hours a month covers a healthy in-house operation.
Current-state audit, 90-day priorities ranked by effort/impact, KPI framework, decision matrix for the 3-5 hardest questions you're facing, and a stakeholder presentation draft. Delivered as PDF + Loom walkthrough.
Yes — standalone 60-90 minute briefings for execs/board on SEO posture, AI search readiness, or specific algorithm updates. Often booked as a one-off at $1,500/session.
Yes. The recovery process is: (1) confirm the drop correlates with a known core update via GSC and Semrush sensor data, (2) audit content for the specific signals that update targeted (helpful-content, E-E-A-T, spam, product-review), (3) ship a 30-60-90 day remediation plan ranked by effort/impact. Recovery typically takes 1–3 update cycles — not a single sprint. I'll tell you honestly if recovery isn't realistic for the affected content.
No. The discovery call is free and scopes whether consultation is the right fit. If your team needs an audit before strategy can be set, the consultation can include the audit ($3,000 strategy doc covers both). If your in-house team has already audited, we go straight to strategy questions.
In-house for sustained execution at scale (typically when your annual SEO spend would exceed one senior salary, ~$120K+). Agency for breadth across multiple disciplines you don't have in-house. Consultant for senior strategy + specific deliverables without committing to either headcount or agency retainer. Most growing brands need 1–2 of these, not all three. The discovery call resolves which mix fits your stage.
30 minutes, live screen-share, 5 prioritized fixes for this exact pillar. Concrete recommendations in your inbox within 48 hours of the call.
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