GMB · Map Pack · hreflang · Multi-region
Win the Map Pack at home and rank globally abroad. End-to-end Local SEO plus international architecture (hreflang, multi-region) — proven across Canada, UK, USA, Australia, and UAE.
End-to-end Local SEO — Google Business Profile optimization, citation building, review-flow automation, LocalBusiness schema, Map Pack ranking work — plus international architecture (hreflang, multi-region, geo-targeting) for brands serving multiple countries from a single domain.
For local businesses, the Map Pack is the conversion event: 70% of mobile local searchers convert from the 3-pack, so your organic position #1 is irrelevant if you're not in that pack. For international brands, the wrong hreflang setup splits ranking authority across regional URLs and tanks all of them — fixing it usually lifts organic traffic 20–40% within a quarter.
Two engagement shapes. Single-location local: 90-day audit + execution + ongoing GMB management. Multi-location or international: 90-day foundation + ongoing retainer. Both include monthly KPI reports, a dedicated Slack channel, and direct access to me — no account-manager layer.
Each phase has a defined scope, a defined deliverable, and a defined timeline. No mystery, no scope creep.
Days 1–14
GMB profile audit. Citation health check across 250+ directories. Review-flow audit. LocalBusiness schema validation. For international: hreflang audit, regional URL strategy, GSC regional coverage check.
Days 15–45
Citation cleanup across the top 80 directories. GMB profile rebuild (categories, services, posts cadence). Schema deployment. Review-request automation. Hreflang fix for international engagements.
Days 46–90
Map Pack optimization (categories, services, posts cadence). Local content where it earns its place — geo-pages where useful, never spammy doorway pages. Local backlink building.
Day 91+
Monthly maintenance, quarterly competitive audits, and GMB suspension recovery if it ever happens (it does — recovery process typically runs 2–6 weeks).
Proven across Canadian healthcare clinic groups (multi-location), UK multi-store retail, US franchise SEO (15+ locations), Australian DTC brands, and UAE B2B services. Most recent local-only result: a 5-location Canadian chiropractic group went from 0/5 in the Map Pack to 4/5 ranking in 11 weeks.
For new GMB listings, typical Map Pack entry takes 8–16 weeks. For existing-but-underperforming listings, ranking lift starts inside 4–6 weeks once GMB optimization, citations, and on-page signals align.
Yes — multi-location and multi-region (hreflang). Proven across Canadian healthcare clinic groups, UK multi-store retail, and US franchise SEO.
I optimize and manage existing GMB profiles. Account creation/verification stays in your hands for ownership clarity.
Proximity is one of three Map Pack factors — relevance and prominence are the other two. If competitors have stronger relevance signals (categories, services, GMB posts) or prominence signals (review velocity, citations, backlinks), they outrank you even from further away. The fix is usually citation cleanup + GMB category/service optimization + a real review-flow process.
The top 20 directories drive 80% of citation value for most industries: Yelp, Yellow Pages, Bing Places, Apple Maps Connect, BBB, Foursquare, plus 8–10 industry-specific ones (Healthgrades for medical, Avvo for legal, TripAdvisor for hospitality, etc.). Spam-tier "300 directory submission" packages waste budget and sometimes hurt — most of those directories no longer index in Google.
Subfolders (yourbrand.com/uk, yourbrand.com/ca) for under 4 markets — simpler architecture, all authority compounds on one domain. ccTLDs (yourbrand.co.uk, yourbrand.ca) for 4+ markets where regional brand identity matters and budget supports separate SEO programs. Subdomains (uk.yourbrand.com) are technically valid but harder to manage and rarely the right choice in 2026.
30 minutes, live screen-share, 5 prioritized fixes for this exact pillar. Concrete recommendations in your inbox within 48 hours of the call.
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