Content Strategy

Both. I produce briefs detailed enough that any decent writer can execute, and I edit final drafts for AI-citation shape. If you don't have writers, I bring vetted ones at +$0.20/word.

12-week rolling calendar with topic clusters, search intent, target keyword (head + long-tail), assigned writer, deadline, and publication date. Updated weekly with GSC data so the next 2 weeks always reflect what's actually moving.

Yes — blog (TOFU/MOFU), pillar pages (MOFU/BOFU), product/service pages (BOFU). Each gets a different brief shape, a different word-count target, and a different success metric.

Cadence matters less than topical authority. Two well-briefed pieces a month that close real topic gaps beats four shallow posts. Most B2B programs settle at 4–8 publishes per month once the topic-cluster strategy is in place; the wrong question is "how often to post" — the right one is "what gaps remain in my cluster strategy this month?".

Yes — Google ranks content by quality signals, not authorship. Pure unedited LLM output usually fails on quality (no original insight, no specific examples, no defensible position). LLM-assisted content with human editing for original framing, named entities, and verified claims ranks fine. Google's March 2024 helpful-content updates penalized scaled low-effort AI content; quality-edited AI content was unaffected.

Three criteria: (1) does the page have impressions in GSC for queries with commercial intent → refresh, (2) is the topic still relevant but the post is outdated/thin → refresh, (3) is the topic dead, the keyword cannibalizes a stronger page, or the page has no impressions for 6+ months → consolidate or delete with redirect. Refreshing typically lifts CTR more than position; consolidating typically lifts position more than CTR.