Case Study · E-Commerce / Custom Packaging NDA

+50% Organic Clicks for a US E-Commerce Brand in One Quarter

7.55K monthly clicks at avg position 7.6, with CTR climbing from 0.3% to 0.4% as ranking gains compounded.

Client
US E-Commerce Brand
Timeframe
Feb 2026 – Apr 2026
Starting baseline
5.02K clicks · 1.67M impressions · pos 8.2
+50% organic clicks (3 months)
The trend

Before vs. after

Daily clicks (90 days)

037.575113150 Daily clicks (90 days) Previous 3 months Last 3 months
The numbers

Every metric, side by side

Clicks

5.02K 7.55K

+50%

Impressions

1.67M 2.10M

+26%

Avg position

8.2 7.6

−0.6 (improved)

CTR

0.3% 0.4%

+33%

Methodology

What I did, step by step

  1. 01

    Audit

    Full technical SEO audit (Screaming Frog + GSC), schema gap analysis, and competitor SERP teardown for top 10 commercial queries.

  2. 02

    Schema + entity

    Implemented Product, Offer, Brand, and FAQ schema across category and product pages. Added Organization + LocalBusiness signals to drive entity recognition.

  3. 03

    Content clusters

    Built 3 topical clusters around buyer-intent keywords; refreshed 24 underperforming product descriptions with entity-rich, answer-first copy.

  4. 04

    Internal linking

    Restructured internal-link graph using a topical-authority model — pushed link equity from informational pages into commercial conversions.

  5. 05

    Core Web Vitals

    LCP improvements (image lazy-load, CDN tweaks) brought mobile page-experience scores into green across all key templates.

Evidence

Real dashboards, not stock charts

Direct screenshots from Google Search Console and GA4 — exactly what I see when I log in to the client's account.

Performance dashboard for US E-Commerce Brand — +50% organic clicks (3 months)
Source: Google Search Console — Feb 2026 – Apr 2026.

Client identifying details obscured per NDA. Full unredacted dashboards available on a verification call.

The challenge: 7.55K monthly clicks at avg position 7.6, with CTR climbing from 0.3% to 0.4% as ranking gains compounded.

What I did

Audit

Full technical SEO audit (Screaming Frog + GSC), schema gap analysis, and competitor SERP teardown for top 10 commercial queries.

Schema + entity

Implemented Product, Offer, Brand, and FAQ schema across category and product pages. Added Organization + LocalBusiness signals to drive entity recognition.

Content clusters

Built 3 topical clusters around buyer-intent keywords; refreshed 24 underperforming product descriptions with entity-rich, answer-first copy.

Internal linking

Restructured internal-link graph using a topical-authority model — pushed link equity from informational pages into commercial conversions.

Core Web Vitals

LCP improvements (image lazy-load, CDN tweaks) brought mobile page-experience scores into green across all key templates.

The outcome

7.55K monthly clicks at avg position 7.6, with CTR climbing from 0.3% to 0.4% as ranking gains compounded.

  • Clicks: 5.02K → 7.55K (+50%)
  • Impressions: 1.67M → 2.10M (+26%)
  • Avg position: 8.2 → 7.6 (−0.6 (improved))
  • CTR: 0.3% → 0.4% (+33%)

Client name available on request — currently under NDA.

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